Holidays in July and August, stay clear of these destinations

Friday, 07 July 2017

There are some places that it would be better to avoid in July or August. One of these is India. But, a customer, acquired or potential, could enter the agency and ask for help for a trip to India in July, during the peak of the monsoon season. What can you do?

You will inform him that in July, in India, there is the peak of the monsoon season and for this reason there is a strong risk of not being able to fully enjoy the holiday, right? Your client, however, could tell you that he can only move in that month and he wants at all costs to have a travel experience in India and he has no fear of the monsoon season.

He can also tell you that he read on Incredible!ndia that «the Monsoon season can be a great time to visit India, touristic attractions are not crowded and rates are generally cheaper […] and a great chance to see the other side of India, when nature comes to life in a fresh, green landscape, it is a great opportunity to know the country».

 What can you do? You can help him to organize his trip to India without insisting in replacing his destination or period, you have already demonstrated your expertise informing him about the possible discomfort associated to the monsoon season.

You can create two itineraries together with your client, one of which would be more protected from the heavy showers. After all, if you read the information provided by the India Tourism Authority, you will know that there are areas that receive less rain, therefore more suitable for a trip during the monsoon season. And you should know them too: Rajasthan and Ladakh.


Here is what you should always do: be informed about weather and climate conditions of travel destinations and speak to your customers about the possible consequences, but do not push them towards other shores if they insist on reaching a certain place. Provide more options, even for the same destination, without imposing anything. Otherwise you will risk to lose them.

If, instead, your customers did not evaluate the consequences that certain temperatures or phenomenon may bring, suggest similar destinations (if they do not have other days available) or arrange together with them a trip to the chosen location for a suitable period. Once again, you will demonstrate expertise and you will gain their trust.

Stay away from…

India is just one of the most unrealistic destinations for July (for the record, monsoons are also abundant in August). In general, Asian countries do not have a favorable climate during summer months. It would be better to keep off, for example, also from Japan, in June and until mid-July, to avoid the rainy season. Spring is the best choice.

Also for Japan, however, it is valid what we said for India. Some Japanese regions are little or not at all touched by the rainy season. One of these is the island of Hokkaido.

This is the truth, except for some countries, especially in case of the biggest ones, like China, where some areas in summer are less enjoyable than others due to an intense heat.


You should be well informed as accurately as possible about the weather and the climate of the destinations, also to be able to identify the regions that, in a certain destination, can be enjoyed at best during the different periods of the year, and to suggest to your customers what to put in the suitcase.

Two useful resources are Climates to Travel and Best Time To Visit. Please also refer to the information provided by the National Meteorological and Hydrological Service (NMHS), national weather and hydrological services.

Thanks to the collected information so far, you can create a memo or map with “non-recommended” destinations during certain periods of the year.

Keep away from long term forecasts

You should stay away from medium and long-term forecasts, because despite the improved forecasting capacity, reliability depends on the projected deadline, explains the Regional Environmental Protection Agency of Piedmont. However, «no time horizon exists, even short, so it can be assumed that the prediction is 100% reliable».

Beware of climate change

We cannot even trust to climatology at 100%, its intrinsic limitations, and the climate changes that are producing «earth-weather trouble that go beyond any forecast, often exposing the travel agent to the risk on what he can offer to the tourist in light of his knowledge and the history of the information», as Emilio Becher and Adriano Biella point out in Il direttore tecnico dell’agenzia di viaggi (Maggioli Editore).


If you want to deepen the relationship between tourism and climate change, you can consult the Climate Change & Tourism section of the official website of the United Nations World Tourism Organization.

And so?

In the end you cannot provide absolute certainty regarding weather conditions, accurate and sincere communication could be your strength. Never hide any possible discomfort related to bad weather in order to fill a vector or accommodation solution. Perhaps you will lose a reservation in that moment, but for sure you will gain the trust of the customer.

Enjoy the journey with 6tour!


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