Destination Amsterdam (and beyond)

Friday, 28 June 2019

Amsterdam has about 855.000 inhabitants. If we consider the Amsterdam Metropolitan Area (AMA), the territory in which the capital of Netherlands and the province of North Holland and Flevoland are situated, the number of the population grows until about 2 million and 500.000.

According to Statistics Netherlands (CBS), in 2018 Amsterdam hosted about 8 million and 600.000 guests. For guests – as the CBS explains – we intend the tourists that stay in a hotel or in a boarding house for at least one night. The tourists who stay in a hotel or in a boarding house for more than two months and who have a permanent stay in a camping or rent a holiday home for more than two months, are not included. Only talking about hotels, more than 16 million and 900.000 overnight stays have been registered in 2018.

These numbers help us well to understand why Amsterdam is one of the destinations for which we talk about overtourism, a term coined by Rafat Ali, founder and CEO of Skift, a company that provides communication, research and marketing services regarding travels.

Overtourism could be translated literally with touristic overcrowding, but a more precise definition, which seems to please the people in charge (and the linguists), was formulated by Greg Dickinson, journalist for Telegraph. As he affirms, overtourism is a phenomenon in which tourists swarm a popular destination or a peculiar glimpse in an unbearable way.

The municipality administration, amsterdam&partners and Netherland Board of Tourism & Conventions (NBTC) are all active in order to make the touristic flow sustainable and to manage it for the benefit of the residents and the tourists.


NBTC laid the foundation for a new strategy for Netherlands in the document 2030 Perspective – Destination the Netherland. Why 2030? Because, according to the valuation of the World Tourism Organization, the global number of 1,2 billion of tourists in 2018 will grow until 1,8 billion.

That’s why we titled this focus Destination Amsterdam (and beyond). That is also why we suggest you to stay focused on the measures taken by the professionals to manage the touristic flows. From the 1st January 2020, for example, there will be some restrictions about the paid tours and the free ones in the red-light district in Amsterdam. Moreover, the maximum number of people for the tours in the rest of the city center will be reduced from 20 to 15.
Lastly, here’s why we want to suggest you to advice your clients, who desires to reach Amsterdam, to extend their visit to the other districts of the city and to take advantage of the trip to explore also other destinations in Netherlands.

Enjoy your work with 6tour!

Previous Article Next Article