Focus on Japan: between legend and strategy

Sunday, 20 March 2016

At this point you expect to find articles with an odd beginning and also this time we will not disappoint you (or at least we hope to).

Over the last 20 years Japan is greatly growing from a touristic point of view, both for the entertainment wide offer, for its culture charm as well as for the thrill to visit an extremely westernized east World.

Those are the real features that surprise every tourist visiting the Country but, how has the wish to visit this place grown over the years?
Which are the actions brought from a governmental point of view in order to attract an higher number of tourists? And which is the National interest in doing this? With these questions we show you the Focus on Japan, a trip between legend and strategies, written to draw your customers’ attention.

How much do you feel attracted by Japanese culture?

To talk about Japan we’ve decided to start from an economic overview of the Country thanks to the teachings of Joseph Nye, Harvard professor and soft power theories developper.
According to Nye professor, every State uses its power and its influence towards other people through two leading strategies: the hard power one (based on the military force) as well as the soft power, in other words through the creation of a State attractive (and therefore relevant) image for the International public opinion.
Although the economic and diplomatic power of the Land of the Rising Sun was before obfuscated by the two captivating economics of China and India, today Japan is a cultural superpower from different perspectives: fashion, food, music, electronic consumption, architecture, art, entertainment and technology. We want to linger on technology which is less faced in the touristic field but it is rich of offer and news too.
Everyone can consider Japan a trusted source of entertaining multimedial platforms as well as hybrid cars and green technologies. Only in the technological field the Country has contributed to the creation of seven Companies and three multinational corporations among the most important ones of the World, let’s think about Toyota, Honda, Sony and Nintendo.

Japanese technological field, as well as the entertainment one, is strictly related to the tourism World: for example we have to mention the CoFesta (Japan International Content Festival), a big creative event held in the leading cities every autumn. Its goal is to connect the Japanese industrial culture with the rest of the World: students (called Ambassadors), fans of the Nipponic Contemporary culture and all those interested in the Country technological culture evolution take part to the event. It is possible to register to take part to the Tokyo Game Show, to the Tokyo International Film Festival or to discover new fashion trends at the Japan Fashion Week. Exactly in these days a full immersion into the entertainment world, Anime Japan 2016, is held.

The strategy has achieved excellent results…

  • for the first time since 1970, foreign tourists in Japan (inbound tourism) have overcome the Japanese travellers (outbound tourism)
  • in 2015, inbound recorded the highest result since 1964, that is from when the tourism Institution started measuring statistical data
  • the touristic costs represent the 0,5% of the Country economy. A record data!
  • the Olympic Games of 2020 will be held in Tokyo and the Country is getting ready to house more than 30 millions tourists.
  • the Country is increasing the accommodation capacity, improving ports quality in order to cope with the exponential growth of by sea and by airplane tourism

“What are you able to tell me about Japan?”: 10 useful answers

If you’re dealing with Customers interested in Japan let’s get ready! Here there are the 10 FAQ answers.

1. In Japan there are events all over the year but it’s better to go during Spring and Autumn season.

Here the framework to keep in mind:

  • Spring and Autumn: best period. In Spring you can enjoy cherry-trees flowering while in Autumn orange-coloured landscapes, without missing that the temperature is perfect!
  • June – July: rain season
  • August – September: too much hot
  • Winter: not recommended. In the north-area temperatures are too low to have a good trip while in the rest of the Country day hours have a lower duration. In addition to this during Christmas and New Year’s Eve holidays many museums and attractions are closed.
2. In some way there is understanding, but an English basic knowledge is needed.

Even if it’s difficult to find people speaking a perfect English, a minimum language knowledge helps to move independently. The most important thing is to have always a map at disposal and not to be afraid of asking directions.

3. It is absolutely recommended to have an health insurance

The Country boasts the highest healing rate but there no exist a public organic health institute. For this reason an health insurance is recommended in case of need.

4. It is suggested to purchase the Japan Railway Pass

Japanese railway stations represents real cities and the railway service is advanced. It is recommended to move by train all over the Country and the pass purchase allows saving money during the stay, but there are some limits:

  • the ticket must be bought before the departure because it is printed with the tourist’s name and it is delivered at home (or at the Agency).
  • the tourist must have a temporary visa with only a touristic purpose. The pass cannot be purchased by those who go to Japan for working holidays, military missions, diplomatic, cultural, business, research other reasons.
  • the pass is valid for all the JR lines except for the high-speed trains called Shinkanzen.
  • once arrived in Japan, it’s important to always reserve the wagon seat when the tourist decides to take the train.
5. In Japan you can eat a lot … and very well!

Meat-lovers, vegetarian people or omnivorous ones can find their favourite dish. Here below some leading cities food specialities:

  • Tokyo: sushi, fish
  • Hiroshima: okonomiaki, sweet-and-sour dish
  • Miyajima:oysters
6. The surgical mask is needed to not infect and not to avoid being infected!

This is a great Japanese truth. To have a eyemask is healthy both in crowdy places as well as it represents a respect gesture to not infect the people around and the environment with eventual season sicknesses.

7. The tip is neither needed nor understood

Japanese people do not use to leave tips to waiters or taxi drivers. It is a difficult concept to explain to a Japanese person because he will never keep more money than the required amount.

8. Do not open taxis doors: they are automatic!

This is a concept to keep in mind because opening the taxi door the risks are: to damage the automatic mechanism, the taxi driver can get angry and to have an expensive penalty. Tourists must also remind that not all Japanese streets are named and the taxi driver can help to locate an attraction or a monument position, the taxi driver can accompany the client or he can give him general directions. The city map is necessary to talk with taxi drivers.

9. Remind to take a lot of socks pairs!

In many places, among these also restaurants, people enter barefoot.

10. Any technical information about the trip to Japan can be taken by the Tourism Institution website

If you want to make a ホテルの予約 (hotel reservation),
find offers on 6tour!

6tour + Japan
n. available hotel solutions: 5016

n. cities reached from 716

Top5 cities

  1. Tokyo
  2. Kyoto
  3. Osaka
  4. Miyajima
  5. Chiba
Top3 minor destinations (…yes, you can book them on

  1. Matsuyama
    Known for its onsen, health spa, considered among the oldest ones of Japan. Another important destination is the city castle Matsuyamajo.
  2. Hitachi
    Seaword to the Pacific coast, it is the location of mechanical, electrical, chemical and cement industries; in the vicinity of Hitachi there are gold and copper veins.
  3. Izumi-Sano
    airport city close to Osaka.

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