How do tourists face nature?

Wednesday, 01 June 2016

Like all the branches also tourism has its green side and it is called “responsible tourism”. Do you ever wonder who are the most suitable customers for travelling in the nature? Today we recap the three most important trends and identify their best clients profiles:

  • naturalistic tourism: suitable for all kind of customers.
    Families, adults, old and young people can spend wonderful holidays in naturalistic destinations. The offer is different on a quality level according to the accommodation solution: campings, hotels, lodges, resorts and country-houses.
  • ecotourism: this kind of trip involves more interpretation of the destination chosen. Travellers have the moral duty to visit the place preserving its nature and incentivizing the socio-econimoc development of native peoples. We are talking about destinations like Barbados, Cape Verde, Uruguay, Costa Rica, places where  nature-native peoples coexistence already persists.
    The potential clients of this category are mostly adults, few are the families.
  • adventure tourism: this tourism tipology involves many sport activities in the nature.
    From archeological expeditions to birdwatching, campings, climbings, rowing, fishing, riding, hunting, safari, surfing, sailing, trekking, snorkeling, and we could make many other examples. Most of tourists do such activities not in a professional way because they want to distract and take a challenge. That’s why adults and young people are the leading clients of tourism-adventure. The majority of them make trips of around 7 days and usually the time doesn’t go hand in with the budget: with less time at disposal more expensive adventures are chosen thinking that “it happens just once in a lifetime”. While with more time at disposal to travel less expensive adventures are preferred1.

1. source: George Washington University, The Adventure Travel Trade Association and Xola Consulting.

Ecotourism, naturalistic tourism and responsible tourism: what is the difference?

Green tourism side is often treated under the touristic offer profile of single destinations. Today an International Institute managing the touristic guidelines from the ecological as well as the economic development perspective doest not exist. 

Here an outline about the touristic categories that involve nature and the Clients tipologies they are addressed to. Let’s start from the “responsible tourism”.

We talk about “responsible tourism” when the trip goal is observing, preserving and safeguarding some areas and peoples. The outputs of responsible tourism are:

  • a responsible behaviour in the most popular destinations
  • travel in destinations with less traffic
  • responsible trips
  • ecotourism, when the destination is tipically natural. In 1996 the World Conservation Union (IET) defined ecotourism as follows:

environmentally responsible travel and visitation to relatively undisturbed natural areas, in order to enjoy and appreciate nature (and any accompanying cultural features — both past and present) that promotes conservation, has low visitor impact, and provides for beneficially active socio-economic involvement of local populations.

Ecotourism differs from “naturalistic tourism” because this last one corresponds to the visit of natural areas, and it differs also from the “adventure-tourism” that includes sport activities during the trip (for example rafting, trekking, and so on).

Choose the most suitable natural destinations for your clients
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Today news

On June 5, 2016 is held the World Environment Day (hashtag #WED2016), an awareness event to preserve and respect nature. “GO WILD FOR LIFE” is the slogan of this year and it wants to abolish the contraband of animals and their deriving products, with a particular care towards those who live in the human pure nature.

The poaching damages our planet biodiversity and impoverishes a natural heritage, causing many animals species extinction.


World Environment Day 2016 manifesto

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